01 / QUALITY
Make it easier to report a problem—and follow up the fix.
Quality issues sat across inboxes and spreadsheets. Guided questions helped people describe what happened, investigate the cause and track actions with owners, dates and evidence. People still approved the response and decided when an issue was resolved.
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02 / SALES RESEARCH
Give salespeople useful research before they make contact.
Research varied by person and was hard to reuse. A consistent approach made businesses easier to compare, with clear reasons to consider each prospect. Salespeople kept the conversations, relationships and commercial decisions.
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03 / RECRUITMENT
Make human applications easier to compare.
Applications arrived in different formats. Organising the evidence and identifying missing details helped the hiring team prepare better questions. People decided who progressed, who they interviewed and who they hired.
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